Ever since humans evolved into a society, the quest to look good and try different things to enhance the skincare routine is quite common. In ancient times, using natural products was popular, which has been taken over by cosmetic and make-up products in recent times. Owing to the long-term harmful effects of using chemical-based cosmetics on the skin have led to people going back to the basics.
One of the changes that the skincare industry has witnessed in the past few years has been the increased interest in natural herbs and herbal products. In continuation with this, Ayurvedic skincare processes have also become quite popular, not just in India but on a global scale. As per India Retailing Report, the total market size of Ayurvedic products in India reached INR 662 billion in 2022, surpassing Rs. 1842 billion by the end of 2028. The sector expects a CAGR of a tad more than 19% in the next five years.
Besides India, the trends are quite similar in foreign countries as the forecasted global CAGR of the industry is close to 16.4%for the next few years, making it one of the most vibrant healthcare sub-sectors. The growth and the rise of Ayurvedic skincare are driven by the high-quality products offered by various companies, including Aloum Daum, based in India.
The most critical reasons for the rising trends have been elaborated as follows:
What are Ayurvedic Skincare Products?
Based on the Indian medicine system (called Ayurveda), which has more than 5000 years of history, Ayurvedic skincare products blend traditional Indian medicinal practices and modern skincare.
These skincare products are made of natural ingredients such as turmeric, neem, sandalwood, and rose, known for their skin-nurturing properties. There are different examples of skincare products offered by Ayurveda, including cleansers, toners, and moisturisers to masks and serums.
How are Ayurvedic Products differing from Cosmetic Products?
Even though Ayurvedic products use various modern skincare ingredients, these are particularly different from chemical-based cosmetic products. Ayurvedic products are typically made with natural, plant-derived ingredients, following a holistic approach that balances the body's doshas. They aim to address the root cause of skin issues, considering the individual's overall health.
On the other hand, conventional cosmetic products often contain synthetic ingredients and focus more on treating specific, visible symptoms. They generally take a one-size-fits-all approach, lacking the personalised treatment strategies characteristic of Ayurvedic skincare. The manufacturing process of various cosmetic products can include animal testing, making it extremely unsustainable and cruel.
What are the current trends in the Indian and Global Markets?
As discussed before, the overall trends (based on the market growth and statistics) in both Indian and global markets are predominantly positive. For Indian consumers, it is like going back to the basics, as their ancestors and families have been using such skincare products for centuries. With the advancement in digital technology, high-quality and reliable Ayurvedic skincare products are available through e-commerce. Online sales of skincare products have surged due to the increased digitalisation and the impact of the COVID-19 pandemic, with consumers seeking the convenience and variety that online shopping offers.
Coming to the global market, there is a massive scope for Ayurvedic brands to develop in a fast-growing international arena. There is a demand for sustainable and eco-friendly skincare products, something which Ayurvedic products could offer. The trend of 'Beauty Wellness' products that offer benefits beyond skincare, contributing to overall mental and physical wellness, has been on the rise. Furthermore, there is growing demand for skincare products that cater to a diverse range of skin types, conditions, and tones, reflecting a move towards more inclusive beauty norms.
Hence, from the perspective of both domestic and Indian markets, the overall trends are largely positive, which could be largely attributed to these products' pros. This has been discussed in the next part of the article.
Why Ayurvedic Skincare Products Became So Popular—The Pros
Ayurveda offers personalised solutions for skin ailments
Unlike having a one-size-fits-all solution often proposed by cosmetic products, Ayurvedic skincare products work on a more personalised level. For instance, Ayurveda categorises skin based on three doshas - Vata, Pitta, and Kapha.
Each dosha has specific attributes and imbalances that can lead to distinct skin issues. For instance, Vata skin might be dry and prone to premature aging, while Pitta skin may be sensitive and susceptible to rashes.
Ayurvedic skincare products are made by taking account of these fundamental aspects of the human body. The products and compounds are designed by considering a large population, and hence personalised solutions are offered.
Ayurvedic skincare products are natural and herbal
Ayurvedic skincare products are typically crafted from natural and herbal ingredients. These include a wide range of botanicals like aloe vera, neem, turmeric, sandalwood, and rose, renowned for their healing and nurturing properties. In addition to these common ingredients, these products can have specialised herbs that grow at a particular region and have an incredible impact on skincare routines.
Apart from a few stabilisers, ayurvedic products have zero toxins, making them friendly for human skin. One does not have to worry about these products being accidentally consumed by pets or children as there are no side effects. Furthermore, being free from harsh chemicals, these products are less likely to cause skin irritation or side effects, making them suitable for all skin types, including sensitive skin.
Therapeutic Benefits of Ayurvedic Skincare Products
Besides serving the intended purpose, one cannot ignore the therapeutic benefits of ayurvedic products. For instance, lavender and sandalwood can calm the mind and promote relaxation. Turmeric and aloe vera have anti-inflammatory properties that soothe and heal the skin. These therapeutic benefits extend beyond skin health, impacting the individual's emotional and mental well-being. Thus, using Ayurvedic skincare can enhance mood, reduce stress, and promote a sense of peace and tranquillity.
Ayurvedic skincare products are sustainable and made without any cruelty to animals
As consumers have become increasingly aware of the sustainability and environmental friendliness of products, it is important to note that ayurvedic skincare products tick all the right boxes. Naturally derived ingredients mean these products are generally more biodegradable and less environmentally damaging than their synthetic counterparts. Many Ayurvedic brands, such as Aloum Daum, also emphasise cruelty-free practices, ensuring that no animals are harmed in the production process. This commitment to sustainability and ethics can make Ayurvedic skincare a more conscious choice for consumers.
Ayurvedic skincare products come from age-old wisdom
As per various historical research and studies, it is a proven fact that Ayurveda is the oldest medicine system in the world. The products have been designed, improved, and used in the Indian subcontinent for generations and centuries. The principles and practices used in Ayurvedic skincare have withstood the test of time, reflecting their effectiveness and reliability. These age-old techniques have been refined and validated over centuries, giving Ayurvedic skincare a unique depth and authenticity that modern skincare trends often lack. As such, embracing Ayurvedic skincare can feel like reconnecting with a rich heritage of health and wellness.
Ayurvedic skincare products and procedures are based on a holistic approach
The products are based on a holistic approach because the emphasis is often on multiple factors, such as a balanced diet, adequate sleep, and a healthy lifestyle, recognising that internal imbalances often manifest as skin issues. By harmonising mind, body, and spirit, Ayurvedic skincare enhances the skin's appearance and the individual's overall health and well-being.
Ayurvedic skincare, deeply rooted in the age-old Indian medicinal system, has seen a significant resurgence in India and globally. This rise can be attributed to Ayurvedic skincare's unique benefits, including personalised treatments, natural and herbal ingredients, therapeutic benefits, sustainable and cruelty-free practices, and a holistic approach to skincare.
The current trends in Indian and global markets show a positive growth trajectory for Ayurvedic skincare, driven by a rising consumer preference for natural, sustainable, and wellness-infused beauty products. With a rich heritage and the wisdom of centuries behind it, Ayurvedic skincare offers an effective, reliable, and conscious alternative to conventional cosmetics. Embracing this trend is about enhancing one's skin and fostering overall health, well-being, and a connection to nature.